Top 5 Beauty Retail Apps in Georgia: Q3 2025 Performance Analysis

In the third quarter of 2025, the performance of top beauty retail apps on a unified platform in Georgia showcased varied trends in weekly downloads.

Gold Apple: beauty store experienced relatively stable downloads, starting at around 137 in early July and fluctuating slightly to end at 123 by late September.

ЛЭТУАЛЬ: косметика, парфюмерия saw a similar stable pattern, with downloads peaking at 115 mid-July and settling at 84 at the end of September.

Oriflame showed a positive trend, with downloads increasing from 82 in early July to 123 by late September.

Rossmann had a more fluctuating pattern, beginning at 72 downloads and experiencing a dip before climbing back to 86 by the end of the quarter.

IPSY: Personalized Beauty started with lower downloads at 42, but saw a notable increase mid-quarter, peaking at 90 and concluding at 65.

These insights are derived from Sensor Tower's comprehensive data, offering a glimpse into the digital trends shaping the beauty retail market in Georgia. For more detailed analytics, visit Sensor Tower's platform.